Written By: Harsh Thakkar on May 12, 2014 No Comment
Organizational Politics – Good or Bad?

Politics is a tool through which power is realized & utilized. HR often uses this to gain desirable results. Fortunately or Unfortunately, this is an integral part of Organization reality. It emerges mainly out of differences, these differences could have been sorted out through consultation & negotiation. In a nutshell, its an aggregate [...]

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Written By: Yogin Vora on May 27, 2012 3 Comments
Satyameva Jayate : Aamir Khan (A Marketing Guru)

Satyameva Jayate… and Satya(truth) is that Aamir Khan is a Marketing Guru. Well, its raining Aamir Khan all over India….Satyameva Jayate Rocks..Its an amazing show…Aamir has done a great job…u might have felt or heard such similar comments in the last few days as the first episode of the show goes on air [...]

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Written By: Yogin Vora on February 7, 2012 2 Comments
Span of Management

The span of management indicates the no. of people that report to a particular manager. Hence it states that there is a limit to the no.of subordinates a manager can effectively supervise, but the exact number will depend on certain factors.

Factors That Influence Effective Span of Management are as follows:

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Written By: Yogin Vora on February 5, 2012 1 Comment
Principles of Management

Henry Fayol, a French industrialist, summarized the practice of management with fourteen principles.

1. Division of work: A high degree of specialization should result inefficiency. Both managerial and technical works are amenable to specialization.

2. Authority and responsibility: Henry Fayol finds authority and responsibility to be related, [...]

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Written By: Harsh Thakkar on December 6, 2011 No Comment
9 Steps of Business Strategy

ABC of Business Strategy

A-    Always put top priority on strategic moves

Strategy means where we are , where we want to go, by what time and how will we do it.

. The strategic adversary is fascism… the fascism in us all, in our heads [...]

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Written By: Harsh Thakkar on November 25, 2011 No Comment
Management Graduates are good Managers but Poor Leaders

What is the difference ?

Management is an art of getting the things done from the people

Leadership is an act of influencing people to strive towards common goals

The difference is We, the people.

What are Management Graduates? Manager or Leader

Manager

Relies [...]

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Written By: Yogin Vora on November 14, 2011 2 Comments
Marketing Mix of Nirma Ltd, Procter & Gamble & Hindustan Unilever Ltd

Marketing 4P’s

Price:

Nirma detergent powder launched in the mid- Seventies at one-third the price of its competitor HLL’s Surf. It proved to be hugely successful. To counter Nirma, HLL brought in its own low-priced detergent powder called Wheel, which also emerged successful. Launching such low priced variants might mean diluting a premium [...]

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Written By: Yogin Vora on October 23, 2011 No Comment
The Layers of a Brand


Brands are made up of four layers – the core product or service, the basic brand, the augmented brand and the potential brand.

The core Product / Service

At the most basic level, customers buy products to meet certain functional needs. However, most products and services cannot survive [...]

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Written By: Yogin Vora on September 24, 2011 1 Comment
Maslow’s Heirarchy of Needs

Biological and Physiological needs

Food, Clothing, Shelter, Sex, Sleep, Air, Food. These are the basic requirements as we say ‘ Roti, Kapda aur Makaan’. Any person will first fulfill these needs before trying to meet any other needs.

Safety needs

Safety is not an intellectual exercise [...]

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Written By: Yogin Vora on September 5, 2011 No Comment
Issues in Direct Marketing

At the descriptive level, certainly, you would expect different cultures to develop different sorts of ethics and obviously they have; that doesn’t mean that you can’t think of overarching ethical principles you would want people to follow in all kinds of places.

-      Deception and Fraud

Exaggerating product price, performance claims or even [...]

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Written By: Yogin Vora on September 4, 2011 No Comment
Research Marketing for Consumer Perception

-          Visualization: In a one on one interview, the administrator uses advanced interview techniques to explore the images and participant reveals hidden meanings. This is because people visualize what they want, see it and feel it

-          Projective Techniques: One Approach is ‘bubble exercise’ in which empty bubbles like [...]

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Written By: Yogin Vora on September 4, 2011 2 Comments
What keeps Customer Satisfied ?

Are Customer Satisfied? There are few Ways the Customer feels that they are satisfied as follow -

-  Knowledgeable and available staff : Gone are the days when a consumer was made to wait for hours meet his/her requirement. Availability of skilled staff keeping customers in mind is a key to maintain relations with [...]

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Written By: Yogin Vora on August 31, 2011 1 Comment
FDI in Telecom Sector

Sr. No
Topic

1
What is FDI?

2
Benefits of  FDI

3
India among the world’s most attractive destinations

4
Why India is a better option?

5
Do we need foreign funds for telecom sector?

6
Telecom investment framework in India

7
Introduction to Telecom Sector

8
Communications

9
Policy

10
Demand and supply

11
Basic/fixed services

12
Cellular services

13
Internet Service Providers (ISP)

14
Vsat [...]

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Written By: Yogin Vora on August 28, 2011 38 Comments
Enhancing Sales of Amul Ice-Cream and Market Research on New Flavours

Content of the Project Report

Sr. No.
Topic

1
Executive Summary

2
Background of the organization

3
Objectives and Limitations of the study

4
Industry Snapshot

5
Market Share of Ice-Cream Brands

6
Introduction on Ice Cream Industry

7
Current market scenario

8
Future of Ice Cream Market in India

9
SWOT Analysis of Amul Ice Cream

10
Monitoring & Enhancing sales

11
Research Methodology

12
Findings

13
Conclusion

14
Recommendations

15
Other Findings

16
Marketing [...]

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