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SWOT Analysis of Maggi

By: Yogin Vora on November 5, 2009 4 Comments

StrengthsMaggi Logo

· Established Family Brand
· Strong Global Corporate Brand ( NIL )
· Specialization in food processing category marketing and distribution in Urban market
· Presence of other product segments of food category : Dairy Products, Chocolate, Infant foods
· Pioneer and Leader so 1st mover advantage in Noodles, Sauce, Ketchups and Soup market.
· Nestle symbolization of warm, family & shelter.
· Research and Development Division in India
· New Noodles Plant in Uttarnchal

Weakness

· Generic Brand to Noodles in India
· Low rural market presence constraints
· Uniform Brand for all food category
· Brand Proliferation

Opportunities

· Growing package and canned food market in India by 15% annually.
· High brand awareness of Indian consumer
· Other product category like Biscuits, Chips and Ready to Eat Market still unexplored.
· Opportunity to be substitute to other snacks category of food products.

Threats

· Competitors with long history in product category Internationally like, Heinz Sauce and ketchups of Heinz Indian, Top Ramen in Noodle and
· Knorr Soups.
· Single product focused competitors like Heinz sauce and Wai Wai Noodles.
· Less Entry Barriers in the Market segment for product category
· ITC’s strong base in Indian Market.
· Substitute Product to Product Segment.

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4 Responses to “SWOT Analysis of Maggi”

  1. ashok sharma on: 8 January 2010 at 1:40 pm

    can maggie vegi soup be feed to infant age above 8 months?

  2. Yogin Vora on: 8 January 2010 at 7:56 pm

    i would suggest to avoid it!

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  4. Knorr Aromat Seasoning on: 22 January 2010 at 12:47 am

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